{"id":2621,"date":"2025-10-09T00:21:15","date_gmt":"2025-10-08T23:21:15","guid":{"rendered":"https:\/\/help.contactmodule.com\/?post_type=ht_kb&#038;p=2621"},"modified":"2025-10-10T22:02:40","modified_gmt":"2025-10-10T21:02:40","slug":"e-mail-titel-onderwerp-en-preheader","status":"publish","type":"ht_kb","link":"https:\/\/help.contactmodule.com\/en\/knowledgebase\/e-mail-titel-onderwerp-en-preheader\/","title":{"rendered":"Email title, subject and preheader"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>Increase the opening numbers of your sent e-mail messages with a good setup of the title, subject and preheader.<\/strong><\/p>\n\n\n\n<p>The subject of an e-mail is very decisive as to whether the message is opened by your customer. Personalising the subject, using emoticons and a good preheader (first text displayed in the inbox of your mail) are important here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-duotone-rgb686768-rgb242186237-1\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"144\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2.png\" alt=\"\" class=\"wp-image-2624\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2.png 727w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-300x59.png 300w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-50x10.png 50w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-18x4.png 18w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-60x12.png 60w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-100x20.png 100w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/figure>\n\n\n\n<p>In the Contact module, it is possible to set these elements properly.<\/p>\n\n\n\n<ul>\n<li>Go into the '<strong>marketing<\/strong>' section to '<strong>templates<\/strong>&#8216;.<\/li>\n\n\n\n<li>On the right-hand side, select the '<strong>settings<\/strong>&#8216;<\/li>\n\n\n\n<li>This is where you can set the email subject and preheader.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-1024x453.png\" alt=\"\" class=\"wp-image-2623\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-1024x453.png 1024w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-300x133.png 300w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-768x340.png 768w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-50x22.png 50w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-1536x679.png 1536w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-18x8.png 18w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-60x27.png 60w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-100x44.png 100w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1.png 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You can personalise the subject of the e-mail with a brand field, for example your customer's name, a registration number, a date or, as in this example, the model name of the car the customer drives.<\/p>\n\n\n\n<p>You can add emoticons if this enhances the message. Depending on your settings, suggestions will be shown to get you started.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"657\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3.png\" alt=\"\" class=\"wp-image-2625\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3.png 492w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-225x300.png 225w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-37x50.png 37w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-9x12.png 9w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-45x60.png 45w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-75x100.png 75w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/figure><\/div>\n\n\n<p>You can also set the preheader or also the opening sentence of the e-mail here. A clear call-to-action or short message will help the customer to open the e-mail.<\/p>\n\n\n\n<p>You can match the title of the message itself to the subject of the mail and\/or the preheader.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"301\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4.png\" alt=\"\" class=\"wp-image-2626\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4.png 666w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-300x136.png 300w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-50x23.png 50w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-18x8.png 18w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-60x27.png 60w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-100x45.png 100w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Verhoog de openingscijfers van je verzonden e-mail berichten met een goede setup van de titel, het onderwerp en de preheader. Het onderwerp van een e-mail is zeer bepalend of het bericht wordt geopend door uw klant. Het personaliseren van het onderwerp, gebruik maken van emoticons en een goede preheader (eerst&#8230;<\/p>","protected":false},"author":7,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[33,108,35],"ht-kb-tag":[],"_links":{"self":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb\/2621"}],"collection":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":3,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb\/2621\/revisions"}],"predecessor-version":[{"id":2639,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb\/2621\/revisions\/2639"}],"wp:attachment":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/media?parent=2621"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=2621"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}