{"id":360,"date":"2022-07-21T08:24:06","date_gmt":"2022-07-21T07:24:06","guid":{"rendered":"http:\/\/help.contactmodule.com\/?post_type=ht_kb&p=360"},"modified":"2025-08-05T13:10:17","modified_gmt":"2025-08-05T12:10:17","slug":"campagne-bekijken","status":"publish","type":"ht_kb","link":"https:\/\/help.contactmodule.com\/en\/knowledgebase\/campagne-bekijken\/","title":{"rendered":"Viewing campaign results"},"content":{"rendered":"

To view the status of the campaign, click on the campaign line. From there, you can see which customer received the email and more statistical information.<\/strong><\/p>\n\n\n\n

Select the campaign menu in the main marketing section.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Select campaign<\/strong><\/p>\n\n\n\n

The list of campaigns already shows the first results at a glance. Click on a campaign in the list to open it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Campaign details<\/h2>\n\n\n\n

The top part of the campaign page shows a good picture of the results. Below, we detail what can be found about the sent campaign.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Selection<\/strong><\/h2>\n\n\n\n

Behind the 'selection' button you will find the criteria of the selection.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Preview<\/strong><\/h2>\n\n\n\n

The preview of the e-mail can be viewed by clicking on the 'preview e-mail' button.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Sent \/ not sent<\/h2>\n\n\n\n

The number of messages sent is displayed under 'sent' as well as unsent messages under 'not sent'.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The reason why a message was not sent can be seen by clicking on the attention icon. You will find the customers to whom the campaign has not been sent and for what reason.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Opened and clicked<\/h2>\n\n\n\n

This table shows the statistical data of:<\/p>\n\n\n\n

    \n
  • Opened versus sent (COR: Confirmed Open Ratio): number of emails sent and opened minus those that could not be delivered.<\/li>\n\n\n\n
  • Clicked (CTO: Click To Open Rate): The number of opened emails in which at least one link was clicked compared to the number of opened emails.<\/li>\n\n\n\n
  • Clicked versus sent (CTR: Click Through Rate): Number of emails clicked compared to the number of emails delivered.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Status of messages<\/h2>\n\n\n\n

    In an overview, you will find in this chart the customers who received the e-mail:<\/p>\n\n\n\n

      \n
    • have not received<\/li>\n\n\n\n
    • have received the mail<\/li>\n\n\n\n
    • have received and opened the mail<\/li>\n\n\n\n
    • have received and opened the mail and clicked on something in the message<\/li>\n\n\n\n
    • have opted out<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Heatmap with link performance<\/h2>\n\n\n\n

      In the 'heatmap' tab, you will find the e-mail displayed with the number of hyperlinks clicked visually on it. <\/p>\n\n\n\n

      On the left-hand side, the hyperlinks are shown as urls with the number of clicks. It is possible to click through on the links.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Customer details<\/h2>\n\n\n\n

      To view the behaviour towards the sent message for each customer, scroll down the page.<\/p>\n\n\n\n

      Click on the customer name to view customer details and contact history. Click the preview icon to view exactly the mail template as the customer received the message.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n


      <\/p>","protected":false},"excerpt":{"rendered":"

      Om de status van de campagne te bekijken klikt u op de campagneregel. Van daaruit kunt u zien welke klant de e-mail heeft ontvangen en meer statistische informatie. Selecteer het campagne menu in de hoofdsectie marketing. Campagne selecteren De lijst met campagnes toont de eerste resultaten al in een oogopslag….<\/p>","protected":false},"author":2,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[33],"ht-kb-tag":[],"_links":{"self":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb\/360"}],"collection":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":7,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb\/360\/revisions"}],"predecessor-version":[{"id":2489,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb\/360\/revisions\/2489"}],"wp:attachment":[{"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=360"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/help.contactmodule.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}