{"id":2621,"date":"2025-10-09T00:21:15","date_gmt":"2025-10-08T23:21:15","guid":{"rendered":"https:\/\/help.contactmodule.com\/?post_type=ht_kb&#038;p=2621"},"modified":"2025-10-10T22:02:40","modified_gmt":"2025-10-10T21:02:40","slug":"e-mail-titel-onderwerp-en-preheader","status":"publish","type":"ht_kb","link":"https:\/\/help.contactmodule.com\/fr\/knowledgebase\/e-mail-titel-onderwerp-en-preheader\/","title":{"rendered":"Titre, objet et en-t\u00eate de l'e-mail"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>Augmentez le nombre d'ouvertures de vos messages \u00e9lectroniques envoy\u00e9s gr\u00e2ce \u00e0 une bonne configuration du titre, de l'objet et de l'en-t\u00eate.<\/strong><\/p>\n\n\n\n<p>L'objet d'un courrier \u00e9lectronique est d\u00e9terminant pour l'ouverture du message par votre client. La personnalisation de l'objet, l'utilisation d'\u00e9motic\u00f4nes et un bon en-t\u00eate (premier texte affich\u00e9 dans la bo\u00eete de r\u00e9ception de votre courrier) sont importants \u00e0 cet \u00e9gard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-duotone-rgb686768-rgb242186237-1\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"144\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2.png\" alt=\"\" class=\"wp-image-2624\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2.png 727w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-300x59.png 300w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-50x10.png 50w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-18x4.png 18w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-60x12.png 60w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-2-100x20.png 100w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/figure>\n\n\n\n<p>Dans le module Contact, il est possible de d\u00e9finir ces \u00e9l\u00e9ments de mani\u00e8re appropri\u00e9e.<\/p>\n\n\n\n<ul>\n<li>Entrer dans la rubrique '<strong>marketing<\/strong>' \u00e0<strong>mod\u00e8les<\/strong>&#8216;.<\/li>\n\n\n\n<li>Dans la partie droite, s\u00e9lectionnez l'option '<strong>param\u00e8tres<\/strong>&#8216;<\/li>\n\n\n\n<li>C'est ici que vous pouvez d\u00e9finir l'objet et l'en-t\u00eate de l'e-mail.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-1024x453.png\" alt=\"\" class=\"wp-image-2623\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-1024x453.png 1024w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-300x133.png 300w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-768x340.png 768w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-50x22.png 50w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-1536x679.png 1536w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-18x8.png 18w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-60x27.png 60w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1-100x44.png 100w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-1.png 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Vous pouvez personnaliser l'objet de l'e-mail avec un champ de marque, par exemple le nom de votre client, un num\u00e9ro d'immatriculation, une date ou, comme dans cet exemple, le nom du mod\u00e8le de la voiture que le client conduit.<\/p>\n\n\n\n<p>Vous pouvez ajouter des \u00e9motic\u00f4nes si cela permet d'enrichir le message. En fonction de vos param\u00e8tres, des suggestions vous seront propos\u00e9es pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"657\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3.png\" alt=\"\" class=\"wp-image-2625\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3.png 492w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-225x300.png 225w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-37x50.png 37w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-9x12.png 9w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-45x60.png 45w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-3-75x100.png 75w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/figure><\/div>\n\n\n<p>Vous pouvez \u00e9galement d\u00e9finir ici l'en-t\u00eate ou la phrase d'ouverture de l'e-mail. Un appel \u00e0 l'action clair ou un message court aidera le client \u00e0 ouvrir l'e-mail.<\/p>\n\n\n\n<p>Vous pouvez faire correspondre le titre du message lui-m\u00eame \u00e0 l'objet du courrier et\/ou \u00e0 l'en-t\u00eate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"301\" src=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4.png\" alt=\"\" class=\"wp-image-2626\" srcset=\"https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4.png 666w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-300x136.png 300w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-50x23.png 50w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-18x8.png 18w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-60x27.png 60w, https:\/\/help.contactmodule.com\/wp-content\/uploads\/2025\/10\/image-4-100x45.png 100w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Augmentez le taux d'ouverture de vos e-mails gr\u00e2ce \u00e0 une bonne configuration du titre, de l'objet et du pr\u00e9-en-t\u00eate. L'objet d'un e-mail joue un r\u00f4le d\u00e9terminant dans la d\u00e9cision de votre client d'ouvrir ou non le message. Personnalisez l'objet, utilisez des \u00e9motic\u00f4nes et r\u00e9digez un bon pr\u00e9-en-t\u00eate (tout d'abord\u2026<\/p>","protected":false},"author":7,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[33,108,35],"ht-kb-tag":[],"_links":{"self":[{"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/ht-kb\/2621"}],"collection":[{"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":3,"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/ht-kb\/2621\/revisions"}],"predecessor-version":[{"id":2639,"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/ht-kb\/2621\/revisions\/2639"}],"wp:attachment":[{"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/media?parent=2621"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=2621"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/help.contactmodule.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}